As of this writing (11/25), Deep Field is the effort of just one person - me, Russell Weiss. In an age where words have lost their meaning, where labels on bottles of water nonsensically extol the "personality” of the water within, I’d like to lay out my brand philosophy using as little marketing-speak as possible. Please note that I use the terms “natural” and “botanical” interchangeably - I am referring to aromatic natural raw materials in compliance with ISO 9235.
Deep Field is a way for me to share my work. As such, my focus is entirely on the quality of my perfumes, and the materials therein. Many of my fragrances are entirely natural in composition, which is vanishingly rare among commercial perfumes. Even those that are not contain large amounts of high quality botanicals. Botanical extracts are tremendously expensive vs their synthetic counterparts, meaning my perfumes are far more expensive to produce than typical commercial perfumes. However, it is important to me that my perfumes be broadly available to those who would enjoy them, not just those who have a lot of money. Therefore I offer a range of sizes, and currently I do not employ packaging of any kind. As a micro-scale independent producer, the cost of high quality packaging would add substantially to the cost of my products, and would largely end up as waste anyway. The dirty secret of much of the fragrance industry (barring certain luxury houses) is that the contents of that expensive bottle only cost a couple of bucks - the real spend is in the marketing. In my case, it’s all about what’s in the bottle, not how it’s dressed up.
I came to make perfume from the side door, so to speak. As an artist who has worked with a wide range of media, when I started dabbling with botanical aromatics I found them utterly captivating, with enormous potential as a medium for expression. Suddenly I was “there,” transported to forests, to riversides, to hazy childhood memories, to places I had never been but could now envision… Scent is evocative, it is visceral, it is memory-inducing. The phenomenon of scent is not mediated by the same kind of detached, cerebral distance as other forms of art. It is immediate. It is directly experiential for each person. This is, for me, its most fertile aspect as an artistic medium.
All of my perfumes are vegan unless otherwise noted. I take great care to formulate my perfumes safely. However, certain materials, botanical and otherwise, are known to cause reactions for a percentage of the population. I recommend doing a patch test before applying the perfume to the rest of the body. Simply apply the perfume to the underside of a forearm and monitor for 24 hours. This will help you to ascertain if you are allergic to any of the materials in the perfume. Since I cannot accept returns of open fragrances, I recommend starting with samples or a 7.5ml bottle to start.
Thank you for your support, and please feel free to contact me with thoughts, questions, musings, reviews, or anything else that crosses your mind. I am available for pop-up markets, private events, and so forth. Feel free to reach out at info@deepfieldaromatics.com.
Russell Weiss